Sky Sports was preparing to launch a suite of new sports channels, aimed at giving fans a more tailored and immersive viewing experience. Working through FCB Inferno, I was brought in alongside two other creative teams—including Sky’s internal team and Nomad—to support the rollout through targeted direct marketing and digital campaigns.
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The Approach
With high-impact video content already in production by Sky and Nomad, our task at FCB Inferno was to develop and promote these assets across multiple customer touchpoints. Our focus was on turning the brand’s bold new direction into engaging, action-driven communications for both existing subscribers and new prospects.
We worked closely with Sky’s creative leads to ensure cohesion between video, online, and print elements—translating their creative vision into campaigns that could work across a wide variety of platforms and audiences.
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Execution
Key contributions included:
• Designing direct mail campaigns tailored to specific viewer segments (e.g., football fans, F1 followers)
• Creating digital ad assets that built anticipation and awareness for the new channels
• Collaborating on campaign strategy and creative development alongside Sky and Nomad teams
The videos featured here were created by Sky and Nomad, and our work helped amplify their reach, ensuring the messaging landed effectively through strategic placement and design.
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The Result
The integrated campaign helped build strong momentum around the channel launch, boosting awareness and driving uptake from key audiences. By aligning messaging across digital and physical touchpoints, we helped deliver a cohesive and memorable launch for one of the UK’s most recognisable sports broadcasters.
