When working at Paymentsense we were tasked with rebranding their training system called The Academy. My task was to create a simple design which had an academic look and feel. Starting with the over arching brand I focused on what is academia, how do we best direct them with a strong mark developed from the idea, to focus on ‘building’ the employees understanding of what the company does, plus an understanding of what the business is and how you will grow within it from the start, with helpful tools throughout their career. All of which I believe this mark shows. The Paymentsense colour palette and fonts were used to keep everything synonymous with the business.
Being a Fintech company, I made the decision to keep simplicity as the key when developing all of the tools required. This allowed the student/employee to find things easily and smoothly by building a design that was mainly typographical with icon markers to help navigation in the workbook, and simple instructions on the elearning platform.
