Project Overview
As part of a wider brand campaign aimed at reconnecting with Gen Z audiences, Stimorol launched “Who Do You Dare Ask?”—a bold, playful activation built around themes of curiosity, confidence, and social connection. While working with Elvis London, I was brought on to design the limited-edition pack styling, point-of-sale (POS) assets, and the in-store activation toolkit.
My Role
As the Lead Designer, I was responsible for:
Designing custom pack graphics in line with campaign messaging
Creating POS examples for retail environments across multiple markets
Building a flexible in-store toolkit for seamless rollout by retail partners
The Challenge
Stimorol wanted to build cultural relevance with Gen Z—a group driven by experiences, bold self-expression, and their passion for music and social connection. The creative needed to:
Visually reflect the energetic, vibrant personality of the brand
Tie into key Gen Z passion points, especially music
Translate across multiple touchpoints, from shelf to social
Creative Approach
The visual direction leaned into:
Bold, expressive typography and layered design elements
Vibrant color palettes and dynamic patterns to reflect the energy of youth culture
Subtle nods to music and nightlife aesthetics, helping ground the campaign in Gen Z’s world
All design work was crafted to be modular and adaptable, allowing local teams to easily implement the toolkit in various retail environments.
Execution
Deliverables included:
Limited-edition pack design featuring the “Who Do You Dare Ask?” identity
POS mockups including shelf talkers, display stands, and counter units
A comprehensive retail toolkit with ready-to-use assets and flexible templates for rollout
Impact
The campaign successfully helped Stimorol reconnect with Gen Z consumers by tapping into their cultural world and aesthetic. The bold, confident visuals stood out on shelves and aligned seamlessly with wider campaign elements like social content and event activations.
