As with the video created by another team, this print campaign required an approach which created an intrinsic sense of melody whilst travelling on route to the stadium, and a social platform towards the build up to each England game. This was created using rubber wheel marks from a BMW M3 (to create the music bars) over what was initially to be tarmac/concrete, but for better effect we bought in an artist to create some beautiful urban canvases which in artwork we were able to lay over the tyre marks and my design to stunning effect.
