Project Overview
For the launch of ODEON’s We Make Movies Better campaign, I contributed to the creative execution across a broad range of media channels. The campaign aimed to reinforce ODEON’s position as the ultimate cinema experience, showcasing their commitment to enhancing every movie-going moment.
My Role
As a Designer, I worked on:
Developing creative layouts for both print and on-screen assets
Executing precise typographic treatments to maintain clarity and impact
Ensuring brand consistency and cohesion across all media touchpoints
The Challenge
The campaign required creative materials that:
Delivered a strong, unified message across various formats
Balanced boldness with clarity for maximum audience engagement
Reflected ODEON’s promise to elevate the cinematic experience
Creative Approach
The design focused on:
Clean, impactful layouts that highlighted key messaging
Strong, confident typography supporting the brand’s tone of voice
Adaptable visual systems suitable for diverse media—from posters to digital screens
Execution
I collaborated closely with the wider creative team to deliver:
Print assets including posters, flyers, and in-venue signage
On-screen graphics for trailers, pre-show loops, and social media
Typography systems tailored for legibility and style across formats
Impact
The campaign successfully reinforced ODEON’s brand promise, contributing to heightened audience awareness and engagement. The cohesive creative approach ensured a consistent presence that resonated with cinema-goers nationwide.
