For the 2014 launch of a collaborative campaign between Chips Ahoy and Cadbury, I created a series of social ads to complement the main TV advert. The brief was to make the Chips Ahoy cookie character feel cheeky, fun, and lovable—always stealing the spotlight from the iconic Cadbury Gorilla. The focus was on playful visual storytelling, ensuring “Chips” remained front and center in every interaction.
ClientHill & KnowltonServicesArt Direction & Design
