Project Overview
While working at Elvis London, I designed and laid out a high-impact out-of-home (OOH) campaign for Trebor, promoting their “WIN £10k” competition. The campaign was part of a wider brand push to drive purchase and participation, using bold visuals and direct messaging to capture attention in busy public spaces.
My Role
As the Lead Designer, I was responsible for:
Developing the overall visual layout and typographic hierarchy
Ensuring brand consistency across all formats
Optimizing the creative for clarity, legibility, and impact in high-traffic environments
The Challenge
With limited time and space to capture attention, the creative needed to:
Deliver a clear, compelling message at a glance
Maximise visibility and legibility across various OOH formats
Retain Trebor’s brand tone—bold, cheeky, and unmistakably British
Design Approach
The focus was on:
Clean, high-contrast layouts that stood out in crowded urban settings
Punchy headlines with strong typographic treatment to highlight the prize
Strategic placement of product imagery to reinforce brand recognition
I worked closely with the Elvis creative team to ensure the design aligned with broader campaign assets, including in-store and digital touchpoints.
Execution
Deliverables included:
Billboard and poster layouts for national outdoor media
Digital screen adaptations for transport hubs and high-footfall zones
Impact
The campaign achieved strong visibility across the UK, helping to raise awareness of the Trebor brand and boost competition entries. The bold, streamlined creative ensured the key message—WIN £10k—cut through quickly and memorably.
